Published Feb 10, 2016Drake seems to have kicked the promo push behind Views from the 6 into overdrive ahead of NBA All Star Weekend, with various posters and billboard ads now having popped up around Toronto.
Last night (February 9), Drake used his Instagram account to present the world a picture of a billboard currently hoisted in Toronto, which features the word "Views" and a whole bunch of eyeballs.
The Billy Bishop Airport also co-signed the rapper's campaign, putting up posters featuring the same kind of "6" featured on the artwork for the recent "Summer Sixteen" single inside the terminal.
The airport also tweeted out a "welcome home" message to Drake, put up some ads promoting this weekend's NBA All Star break and, more conspicuously, some outdoor signage which reads: "Four plus two equals 6."
Now, with the Billy Bishop Airport tease in mind, one could speculate that the album will be dropping on April 2. Keep in mind, though, that this has in no way been confirmed by the 6 God.
As previously reported, Toronto Raptors global ambassador Drake is due to coach Team Canada at this Friday's (February 12) NBA All-Star Celebrity Game at Ricoh Coliseum.