DJ Khaled Chills with a Lion on New Album Cover

DJ Khaled Chills with a Lion on New Album Cover
Human catchphrase machine and cynical Snapchat marketing bot DJ Khaled continues to appeal to our basest desires for bright colours and repetitive words with his surprisingly versatile music career. Up next, he'll deliver the goods with his new album Major Key.

Further cementing the fact that he's nothing more than a play thing with which the mainstream media can toy around, Khaled revealed the album's cover on Jimmy Kimmel Live! last night (June 23).

The art lays on the irony thick, offering plenty of the laugh-out-loud moments that Khaled's acolytes require to get through this dark and cold world. Sitting on a throne, the self-aware Khaled makes a sincere facial expression.

He's surrounded by flowers and joined by a massive lion, and the album's title now utilizes a key emoji. It's near-perfect branding.

Check out the album art above and watch Khaled appear on Kimmel below. Major Key is coming soon via We the Best Music/Epic Records.


 
 

Major :key: Alert. I present to you the official cover to my 9th studio album Major :key:. My greatest work to date. So it was only right that the cover of Major :key: represents my journey on the road to more success and the passion it took to get here. Right now I'm in the jungle!!! I'm in the studio putting the final touches to my album. But it was so important I present this cover to fan luv to let you know I'M COMING!!!! Thank you to the iconic photographer @JonathanMannion for shooting me and the King of the jungle. Lion order!!! I will never stop!!! I got the :key::key::key::key:!!!!!! I'm premiering the video to I Got The :key:s featuring Jay Z and Future very very soon. It's so close. I think I'll let the album date go the same day too. Just for fan luv!!!! And yes you heard me right, Jay Z!!!!! Special cloth alert!!!! Iconic Video Moment Alert!!!!!!!! It's coming very soon!!!! Be ready for the most powerful music and iconic artists all on Major :key:. @wethebestmusic @epicrecords @rocnation #MAJOR:key: THE ALBUM FULL OF PASSION PAIN AND SUCCESS AND BLESSINGS AND MORE WINS!! GOD IS THE GREATEST! :pray::key::crown:

A photo posted by DJ KHALED (@djkhaled) on