Published Dec 09, 2011Without a doubt, Drake is one of Toronto's most notable exports, but officials have told Drizzy to keep himself in check after the rapper appropriated the city's logo for a promotional billboard.
As the Toronto Star reports, Drake has come under fire for erecting a billboard last fall that mashed the word "Toronto," in the distinctive lettering used by the city, with his signature October's Very Own owl. The ad repped his then-forthcoming Take Care. The sign included the release date (November 15), but also presented itself as a welcome-to sign, posting T-dot's population of 2,753,609.
Courtesy of the Star, you can see a photo of the billboard above.
While the billboard went up in October, news of the sign was just brought to the attention of city officials, who are now "reviewing the matter."
"We would suggest that the treatment of the word Toronto used on the billboard is very similar to the wordmark that forms part of the Toronto logo," city spokesperson Francine Antonio-Forte told the newspaper. "The similarity of the wordmarks, in conjunction with other creative elements used for the billboard, may cause some confusion about the source of the information."
So far it's unclear whether the city will take action against the rapper. While Antonio-Forte admits that they support Drake, the general consensus is that he and his promotional team should've asked first.
"While the city is proud of its local and international talent, we have a general practice of reviewing and addressing reported or known cases related to the possible misuse of the Toronto logo," she said.
If Drake is guilty of anything, it's perhaps of loving his city too much. As you can see in our Top 10 Canadian Music Videos of 2011 list and down below, Drizzy has a thing for showing off his hometown.