Published Jul 02, 2019Unfortunately, Cardi B did not get the "okurrr" on trademarking her favourite phrase.
The rapper filed a trademark application for the phrase "okurrr" back in March with the intention to brand merchandise including clothing, cups and posters with it, but the U.S. Patent and Trademark Office has deemed the term too widely used to belong solely to Cardi.
According to CNN, the USPTO ruled "okurrr" (and "okurr") is a "commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment."
The decision also pointed out the term is "commonly used in the drag community and by celebrities as an alternate way of saying 'OK' or 'something that is said to affirm when someone is being put in their place.'"
You can read the USPTO's complete response to the filing.
Nevertheless, the rapper still capitalized on the phrase in Pepsi's Super Bowl ad earlier this year.