Published Feb 10, 2016Winnipeg indie rock outfit Adam Hanney & Co. are finally set to unveil their debut full-length next month, but before it arrives, Exclaim! is giving you the first look at the music video for tracks "Howl" and "Howl Pt. II."
The songs come from 12/12 — an album that began back in 2012 with the simple goal of writing a song every month for 12 months. Since then, the tracks have evolved from their basic acoustic guitar and vocal beginnings into fleshed-out, full-band affairs.
Fast-paced and adept at finding the balance between rock riffs and synth-driven pop melodies, album cuts "Howl" and "Howl Pt. II" have now been matched with visuals that showcase the band in all of their live performance glory.
"We worked extensively with our director Chris Gaudry to extend the visual concept and 'camera obscura' style photography of our album art into the video itself," the band's frontman and namesake explains. "Projections are an important aspect of 12/12, not just visually but also conceptually. It reflects the idea of taking the environment you're in and projecting your own experiences and thoughts and emotions into it, creating a wildly different perspective and understanding of the space you inhabit. The album itself was made by taking a year of experiences and turning them into songs, then projecting them into larger forms by bringing them into a studio to be recorded and transformed into bigger, distorted, glowing images."
Watch the concept come to life in the video premiere of "Howl" and "Howl Pt. II" in the player below. 12/12 is out on March 3.