A24 Is Selling "Bear in a Cage" Toys to Promote 'Midsommar'

A24 Is Selling "Bear in a Cage" Toys to Promote 'Midsommar'
Ari Aster followed up Hereditary with the strangely bright horror movie Midsommarand the movie is once again making a stir at the box office. To celebrate, A24 has launched some decidedly unique merch.

It's not spoiling much to mention that the film includes a scene with a bear in a cage. To memorialize said scene, A24 has released a toy of, well, a bear in a cage. 

The bear comes in a  6″ x 3″ x 4″ hand-stained pinewood cage with Midsommar engraving on its roof. It also features a resin grizzly figurine inside, who happens to be wearing a custom hand-stitched flower garland and mini bell.

A24 will launch sales of Bear in a Cage tomorrow (July 10), although they'll be limited to 75 copies. If you want to try and get in on the action, bookmark the sales page here. Otherwise, enjoy their bizarre Bear in a Cage commercial below.