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Rich Aucoin

Personal Publication

Rich Aucoin
Add Halifax native Rich Aucoinís name to the list of contemporary artists taking the concept of DIY, pumping it up with steroids and pushing it for all its worth. Admire the fact that heís attempted to pull a Sufjan by writing and recording parts for over 25 distinct instruments he plays himself. Ponder the quirky fact that heís synced this new EP up with the cartoon adaptation of Dr. Seussí How the Grinch Stole Christmas on his MySpace page. Do a double take when you discover that heís somehow touring across the entire country this summer on his bicycle, with all proceeds benefiting the Childhood Cancer Foundation. (Forgive him if heís slightly late for some of these shows.) All of these details would be moot if Personal Publication wasnít worth a damn but, thankfully, it is. Learning some things from a stint in big brother Paulís Hylozoists, Aucoin creates bombastic, orchestral indie pop soundscapes crafted around abstract lyrics and narratives. Itís not all that sugar-coated, as the songs bob and weave with different textures and feels. Difficult to process, Personal Publication is a fine introduction to the young Rich Aucoin, and his ambitious work is certainly something to keep tabs on.
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