Jack White Releases 3D Virtual Reality App

BY Alex HudsonPublished Dec 9, 2014

Jack White has a well-documented obsession with the number three, even going so far as to add a "III" to his name. Now, the inventive garage rock mogul has released his own app called Jack White: THIRD-D.

The app has rather specific compatibility requirements to use properly, since an announcement notes that it works only with recent Android phones (five-inch or six-inch) using a Google Cardboard virtual reality headset. Without the headset, it works in regular 2D, or it's possible to make your own Cardboard-style headset. Meanwhile, iOS users are out of luck.

If you use the app with the proper equipment, you will be able to see live performance videos of "Freedom at 21," "Ball and Biscuit," and "Dead Leaves in the Dirty Ground." These will appear in "immersive 360 degree, stereoscopic 3D."

Starting on Wednesday (December 10), Third Man Records' brick-and-mortar store in Nashville will give away Google Cardboard headsets to the first 75 people who purchase White's album Lazaretto on vinyl. The store will also have demo stations to let users try out the app.

Watch a preview video about the app below. If you have compatible equipment, the app can be downloaded for free right here.

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