Published Oct 06, 2014An unfortunate but recurring trend in advertising is that companies often shamelessly rip off musicians by commissioning sound-alike songs for their commercials. Past victims include the White Stripes, the Black Keys and Beach House, among countless others, and now we can add The xx to that list.
This is according to the band's label, Young Turks, which accused fashion house Hugo Boss of using a "poorly disguised fake" in a slick and snazzy eyewear commercial. Entitled "Master the Light," the spot shows a suave businessman wearing shades and sunglasses, while the accompanying music sounds damn near identical to "Intro" from The xx's 2009 album xx.
They've also been retweeting the comments of incensed fans, and chimed in with "pretty awful" and "so gross." See some of the tweets below.
@StudioCee pretty awful— Young Turks (@youngturksrec) October 6, 2014
@pionalmusic urgh. so gross.— Young Turks (@youngturksrec) October 2, 2014
The similarity between "Intro" and the soundtrack to this commercial is unmistakable. Check out both the advertisement and "Intro" below. It's worth noting that this ad comes from back in the spring and has garnered over two million views, but evidently Young Turks has only just become aware of its existence.