The Weeknd has been teasing his collaborative "Spring Icons" clothing line with H&M, and now we get to see his "attitude"-packed picks in action in a new commercial.
The campaign film was shot in sunny Los Angeles, but trust the Toronto crooner to cast a super serious shadow over the clip. Follow along as the brooding R&B star contemplates the meaning of "icons" as he scribbles away with paper and pen, lies alone on the floor of a glass-walled condo and punches a stone sculpture of his own face.
Check out the Weeknd's slick threads on the streets of L.A. (and plenty of dramatic glances into the distance) by watching the "Spring Icons" commercial below.
The campaign film was shot in sunny Los Angeles, but trust the Toronto crooner to cast a super serious shadow over the clip. Follow along as the brooding R&B star contemplates the meaning of "icons" as he scribbles away with paper and pen, lies alone on the floor of a glass-walled condo and punches a stone sculpture of his own face.
Check out the Weeknd's slick threads on the streets of L.A. (and plenty of dramatic glances into the distance) by watching the "Spring Icons" commercial below.
