There once was a time we'd use descriptors like "shadowy," "elusive" and "mysterious" when describing the Weeknd, but as all fans know at this point, those days are long gone. Driving that point home even further now is the news that Abel Tesfaye is becoming the new face of H&M.
It's been revealed that the Weeknd will be teaming up with the Swedish clothing retailer for a new menswear collection called "Spring Icons Selected by the Weeknd," the Canadian Press reports.
So far few details have been revealed about the line, but H&M did say it will feature items apparently handpicked by Tesfaye. We're also making a guess that with a name like "Spring Icons," it's going to be arriving in the spring.
Of course, the announcement comes at a busy time or the Weeknd. His Starboy album arrives on November 25 via XO/Republic, while just yesterday (October 31) he announced a huge tour in support of the record. You can see all the dates here.