Green Day and the NHL Ink New Partnership
The league is hoping the band's "Fire, Ready, Aim" will become a hockey anthem
The team-up will begin with the band's forthcoming Father of All... song "Fire, Ready, Aim" serving as the opening theme song to NBCSN's Wednesday Night Hockey. The league has also announced that like Kid Rock before them, Green Day will perform at the NHL All-Star Game, which is set to take place in St. Louis on January 25, 2020.
Outside of that placement, the NHL notes that songs from the forthcoming Green Day album will be "featured in NHL game highlights, broadcast bumpers, tune-in campaigns, and in-arena jumbotron content."
"Green Day is the perfect band for the NHL," NHL chief content officer and executive vice-president Steve Mayer said in a press release. "Their music fits so perfectly with the energy, speed and power that we witness on the ice and each and every night."
Speaking with the Associated Press, Mayer said he believes the song could become synonymous with the Wednesday night broadcast.
"If you look at our season and how many times this thing is going to be on, it'll become an anthem," he said. "The song, we're using slap shots, it's about scoring and speed — 'Fire, Ready, Aim' — I think people will start associating this."
Green Day added, "This NHL season is hereby known as LOUD season... where the toughest athletes to ever lace up a pair of skates meet the baddest rock band on the planet. So turn up the volume on your TV sets, fire, ready, aim and enjoy the ride."
While a number of hockey fans seem ready to give the partnership a chance, the announcement has become yet another opportunity for many others to clown the NHL's perpetually busted pop culture barometer, on top of its perceived inability to market itself to people who aren't "30-40something white guys."
You can find some reaction below.
Green Day's Father of All... will arrive on February 7 via Reprise/Warner. Next year, the band will also head out on "The Hella Mega Tour" with Weezer and Fall Out Boy.
This @NHL season is hereby known as LOUD season...where the toughest athletes to ever lace up a pair of skates meet the baddest rock band on the planet. Turn up the volume, "Fire, Ready, Aim" & enjoy. Wait, did we just tease a BRAND NEW SONG?! @NHLonNBCSports #WNH #NHLGreenDay pic.twitter.com/WDnxnktET6— Green Day (@GreenDay) September 30, 2019
A fitting partnership because the NHL and Green Day were both much cooler in 1995 https://t.co/lkbuyV2B6E— Dan Lucero (@danluceroshow) September 30, 2019
The NHL is in the triple album nonsense era of their timeline so hiring Green Day makes sense.— Corey Sznajder (@ShutdownLine) September 30, 2019
The other day I swear I was thinking "wow Green Day has really lost their fastball" and sure enough, that's means it's time for the NHL to take notice— Emo Dad Autumn (@kwyrauch) September 30, 2019
Three things on this Green Day/NHL partnership.— Greg Wyshynski (@wyshynski) September 30, 2019
1. Well, it's not Nickelback
2. "Good Riddance (Time Of Your Life)" Stanley Cup elimination montages, going forward.
3. "She" is the best GD song, and "Whatsername" is by far the most underrated
Finally the NHL realizes it has to appeal to the key demographic it's been ignoring all this time: 30-40something white guys https://t.co/bHHhNWh4Qc— Bonk's Mullet (@BonksMullet) September 30, 2019
hockey fans : the nhl does a horrible job of marketing to new fans especially in the US— 🤠 (@HElSKANEN) September 30, 2019
nhl : okay well we have a revolutionary new idea to reach out to people everywhere
hockey fans : okay let us hear it
nhl : green day. https://t.co/669Iz66oR6
This is my favorite pic.twitter.com/eB2vaApXjp— Gaby 🐄 (@sickmachine) September 30, 2019
Boulevard of Broken Dreams pic.twitter.com/rcqVIe1bND— Pete Blackburn (@PeteBlackburn) September 30, 2019