Teens Not Buying CDs Anymore?

Teens Not Buying CDs Anymore?
Further hinting at physical music format’s dismal future, a new study shows 48 percent of U.S. teens did not buy a single CD last year. This means not Graduation, not Kala and not even anything from that Soulja Boy guy. It means literally not a single one.

This percentage jumps from 38 percent of teenagers not buying any compact discs in 2006, according to research firm NPD Group, who conducted the study. The numbers here help explain how Apple was recently named the second-largest music retailer in the States, where sadly only Wal-Mart sells more tunes.

However, despite these bleak statistics, at the Digital Music Forum East conference in New York this week, Sony/BMG executive Thomas Hesse had this to say to Listening Post: "I have an upbeat view on physical. I don’t think the CD is dead at all. It’s a different shift, CD to digital than vinyl to CD, which was a clean break. In today’s world, not everyone is going online, 70 percent of U.S. online, 75 percent in a few years. Online penetration growth is small. How is this 30 percent that is offline going to get music? We have some physical retailers who are excited about the contraction, and growing their business in a meaningful way.”

Vinyl to CD a clean break? I guess Mr. Hesse hasn’t ventured into any remotely independent music retailers or was too busy pumping the new Miley Cyrus album to actually do some research.

The Teenagers "Starlett Johansson"