St. Vincent Teases 'Daddy's Home' Album via New Ad Campaign

Advertisements point to her sixth studio LP arriving in May and its first single "Pay Your Way in Pain" is coming soon
St. Vincent Teases 'Daddy's Home' Album via New Ad Campaign
Late last year, St. Vincent revealed that a new album was "locked and loaded" for a 2021 release, and it appears some accompanying advertisements have revealed details of Annie Clark's sixth album ahead of time.

An image of two album-related adverts circulating on TwitterReddit and other internet fan communities points to the arrival of a new LP called Daddy's Home on May 14 through Loma Vista.

Channelling ad aesthetics of a bygone era, the posters promise "Warm Wurlitzers and wit, glistening guitars and grit, with sleaze and style for days." That copy certainly lines up with Clark's claim that the forthcoming disc will be "a tectonic shift" from 2017's MASSEDUCTION.

Earlier this month (February 17), Facebook music community Indietrónica shared a larger version of the album's cover that appears in the poster's bottom right corner. The post claims that a single titled "Pay Your Way in Pain," produced by Jack Antonoff, will arrive March 5.

It remains unclear where in the world the Daddy's Home posters were plastered, but you can take a peek at them below. Clark previously teased a new live show to accompany her new sound, whenever touring becomes a reality again.

"My last tour was a whole bunch of production and high-concept video and razzle-dazzle and I can't go any further with that," she explained to Mojo last year. "I'm going to come down and just play. I don't think high-gloss sheen is going to be that resonant with people because it will feel very much 'let them eat cake.'"

MASSEDUCTION's release was followed by a 2018 acoustic rework of the record called MassEducation, as well as a remix collection in 2019.