Snoop Dogg Is Trying to Trademark "Snoop Doggs" to Launch a Hot Dog(g) Brand

He's dropped a filing on the federal trademark office like it's hot

BY Megan LaPierrePublished Jan 10, 2022

After launching successful cannabis, gin and cookbook ventures, Snoop Dogg has done his due diligence at long last: the rapper and mogul has applied to patent "Snoop Doggs" for a forthcoming foray into frankfurter franchising.

As reported by Billboard, attorneys representing the hip-hop icon filed an application to register "Snoop Doggs" at the US Patent and Trademark Office in December. The document states that the trademark would be used to sell "food including hot dogs, hot dog sausages, sausages, turkey sausages [and] vegetarian sausages."

The filing came as an intent-to-use application, which means the brand has yet to be launched, but Snoop has serious intent to do so and is eager to get the name locked down beforehand.

Back in 2016, Snoop had a well-viewed encounter with the product in question. He appeared on a Jimmy Kimmel Live! "How It's Made" (or Howz It Mizzade) segment, where he got to discover exactly how hot dogs were made.

"This is a hot dog!? Oh cuz, I ain't never eating a motherfucking hot dog," the rapper exclaimed upon watching video footage of the doggone creation process. "If that's how they make hot dogs, I don't want one," he added: "I'm good."

Oh, how the tables have turned.

Watch the humble beginnings of Snoop's When Harry Met Sally-esque love story with hot dog(g)s below.


Back in September, Snoop was announced as one of Super Bowl LVI's halftime performers and shared his first single as Mount Westmore with Ice Cube, E-40 and Too $hort.

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