Sauga City Music Fest Announces Virtual 2021 Conference

This year's festivities include keynote speeches on mental health and for-profit livestreaming, as well as panels on diversity, digital strategy and more
Sauga City Music Fest Announces Virtual 2021 Conference
Sauga City Music Festival has announced plans for its second annual music conference, which will take place virtually this year through Zoom. The event will run from March 17 to 26.

This year's festivities will include timely panels like Digital Strategies to Reach a Diverse Audience, Overcoming Challenges Faced by BIPOC Artists in the Music Industry and Funding Support for Culturally Diverse Artists, as well as two keynote speakers and a webinar titled Recording at Home...Like a Pro.

Author of Twitch for Musicians Second Edition: A Step-by-Step Guide to Producing a Livestream, Growing Audience, and Making Money as a Musician on Twitch, Karen Allen, will serve as the conference's first keynote speaker, delivering her presentation, Livestreaming on Social Media Platforms for Profit, about generating revenue through livestreams on Twitch, Instagram and other platforms.

In addition to Allen's appearance, Alex Kresovich, Roy H. Park Doctoral Fellow at the University of North Carolina Hussman School of Journalism and Media, will deliver his keynote speech titled Rap Music and Mental Health, outlining his research into "changing mental health conversation in popular rap music."

The event is free for everyone who registers through the conference's Eventbrite ticketing form.

"It is imperative that we support artists who have suffered immensely during the pandemic, especially those who rely on live performances at music festivals and gigs to make a living," Sauga City artistic director Phil Vassell said of the virtual event in a release.

See the full list of speakers here, and get your tickets here.