RZA Sold His Soul to Chipotle So You Can Have Some Sick Beats 'n' Eats
Unsustainable food practices and shoddy ingredients ain't nothin' ta fuck wit
Published Jul 19, 2017Norovirus-warring food chain Chipotle enlisted Jim James and Brittany Howard for a Backstreet Boys cover as part of an advertising campaign last year, and it has now convinced another well-known music figure to bow at the altar of all-natural ingredients.
The restaurant has designed a site with Wu-Tang Clan leader RZA called SAVOR.WAVS, allowing fans of the chain to build a virtual meal using a crop of ingredients. Each item has been assigned its own musical stem, leaving users to create a looping jam of their own as they create their meal of choice.
Upon finishing their musical meal, users are taken to a colourful visualizer where additional sounds and ingredients can be added. For expending your creative energy, Chipotle will then text you a code for a buy-one-get-one-free deal while supplies last, but only if you live in the United States.
"I've always believed food, like music, has the power to change our day and even shape our world," RZA said in a press release. "SAVOR.WAVS continues to challenge us in how we think about food, what's real and what's responsible."
Unsustainable food practices and shoddy ingredients ain't nothin' ta fuck wit, so get creating with SAVOR.WAVS here. All 56 stems from the website are also available by themselves on Chipotle's SoundCloud account.