The Rural Alberta Advantage "Not Love or Death" (video)

The Rural Alberta Advantage 'Not Love or Death' (video)
In a statement, the Rural Alberta Advantage's Amy Cole has identified "Not Love or Death" as "hands-down my favourite song" from last year's Mended with Gold. In other words, it's not much of a surprise that the song has been given its own video.

In the clip for this emphatic, urgent folk rock song, we see the band perform in the same bedroom in which an up-and-down romance plays out. Initially, it appears that the whole video is being done in a single shot, but some different scenes are eventually spliced together with nifty editing and the room becomes filled with ghostly, translucent figures.

Director Sean Wainsteim said:

Part killer band performance, part experimental narrative, the video for The Rural Alberta Advantage's 'Not Love or Death' explores ideas of time, memory and space through the lens of one girl reflecting on her first relationship. Taking place entirely in her bedroom, a roving camera drifts through moments of her past that begin to bleed together and eventually overlap. This video was a massive technical challenge. The goal was to create a camera that moves independent of any set narrative but give glimpses of scenes as they unfold in one space. We designed and constructed a set with moving walls for our camera to explore.

Watch the clip below. Mended with Gold is out through Paper Bag.

Tour dates:

06/20 Banff, AB - Performance in the Park
06/27 Ottawa, ON - Dragon Boat Festival
06/25  Oro-Medonte, ON - WayHome Music & Arts Festival
08/01 Montreal, QC - Osheaga
08/08 Squamish, BC - Squamish Valley Music Festival
09/05-06 Edmonton/Calgary, AB - Sonic Boom Festival / XFest