The clip sees the singer staring at a wall of televisions as they blast out footage from protest movements against the likes of sexual harassment, police brutality, racism and U.S. President Donald Trump. Timberlake then moves through a series of increasingly bizarre, futuristic backdrops before ending up on the other side of the apocalypse — where a little girl shouts at viewers to "Wake up!"
Despite the singer's attempt at a socially conscious contribution to the world of culture, many have berated the video on Twitter for its ham-fisted and even hypocritical message.
Some viewers have taken issue with Timberlake's way late acknowledgment of a system that places straight white males — like himself — in positions of priority, power and privilege, while others have pointed out that his support of the #MeToo movement against sexual harassment rings untrue due to his recent appearance in accused sexual abuser Woody Allen's Wonder Wheel.
Furthermore, some are accusing Timberlake of plagiarizing his work by ripping off a 1984 Super Bowl commercial from Apple.
Frankly, others just straight up don't like the song.
See the growing list of complaints against JT on Twitter below.
So Justin Timberlake is apparently trying to give us male ally/woke pop in his new song/video, Supplies.— ithl123 (@ithl123) January 18, 2018
Justin's recent actions:
- Working with Woody Allen
- Fully embracing his white male privilege agreeing to perform at the Superbowl while Janet Jackson is STILL banned. pic.twitter.com/IuD7E4PP8m
Now imagine that instead of watching footage of activism, Justin Timberlake was watching footage of himself in that Woody Allen film. pic.twitter.com/GhBAiPZYz2— Anne T. Donahue (@annetdonahue) January 18, 2018
Just made a coworker watch that new Justin Timberlake "Supplies" video, to make her experience the awful with me. Her feedback: "It's like the Kendall Jenner Pepsi ad of music videos." I agree.— Sam Sanders (@samsanders) January 18, 2018
He is an opportunist with no moral compass that I can see. He has never spoken out 4 any real issues taking a stance on anything! The fact that u stuttered your way through the Janet & Woody incidents is wack. Makes me so sad as I was a huge fan of his during the @NSYNC days....— NayNaySoul (@NayNaySoul) January 18, 2018
Things that appear in Justin Timberlake's 'Supplies' video— Maeve McDermott (@maeve_mcdermott) January 18, 2018
-Orphans yelling 'WAKE UP'
-'The Future is Female' and 'Pussy Grabs Back' screen tees
Things that do not appear in Justin Timberlake's 'Supplies' video
Couldn't help but notice that Justin Timberlake straight up ripped off the 1984 Apple commercial for "Supplies" Also, I might like the song. https://t.co/mFfnutHPsq— Peter Allen Clark (@peterallenclark) January 18, 2018
You can't convince me this isn't a Conner4Real song https://t.co/SLd1T4kXKZ— Jeremy D. Larson (@jeremydlarson) January 18, 2018
The new Justin Timberlake song Supplies features the lyric "baby, we'll be living in The Walking Dead" which is, bar none, the stupidest lyric I've ever fucking heard— Matt (@mttspdfr) January 18, 2018
Listening to Justin Timberlake's "Supplies." I feel like someone is taking a 💩 in my ears.— Chris Childers (@ChildersRadio) January 18, 2018