Directed by Jodi Heartz, the video sees Kahnawake-based Kanienʼkehá꞉ka (Mohawk) visual artist Ashley Diabo at her home donning elaborate makeup, hanging out with animals and swimming in an above ground pool. As the group's Jesamine White-Gluz explained in a statement, the video is meant to "inspire all to embrace the love and inspiration of their home the way Ashley reminds us every day."
Of the clip, White-Gluz added: "She has a special gift to make the everyday more and better and magical."
In addition to the new video, the band are also encouraging viewers to donate to a number of different Indigenous charities, including Canadian Roots Exchange, Native Women's Association of Canada, True North Aid and the Unist'ot'en Camp.
Motherhood arrives on August 21 via Hand Drawn Dracula/Joyful Noise. The forthcoming record marks the band's first since 2015's More Faithful. Previously, No Joy had shared "Birthmark" and "Nothing Will Hurt."
Watch the video below, where you'll also find donation links to several charities.
Ashley, Jodi & @nojoy are urging listeners to make donations to:— Hand Drawn Dracula (@HandDrawnDrac) July 13, 2020
Canadian Roots Exchange:https://t.co/GCJosfGAhy
Native Women's Association of Canada:https://t.co/WdM2isolaR
True North Aid:https://t.co/xxopD94IPs