Bonnaroo, burritos and the Backstreet Boys all collide in a new Chipotle commercial, which sees festival faves My Morning Jacket and Alabama Shakes take on a karaoke classic in a cute animated clip.
MMJ's Jim James shares the mic with Alabama Shakes frontwoman Brittany Howard as the two belt out the BSB classic "I Want It That Way" in a weird, alt-folk composition.
As if this weren't enough to send your brain for a strange spin, the whole thing is combined with an adorable animated film that follows two rival lemonade stands who eventually join forces in synergistic harmony.
The point is, Chipotle will do whatever it takes to distract us all from the fact that guac is extra. Watch their colourful, indie-friendly new ad below.
MMJ's Jim James shares the mic with Alabama Shakes frontwoman Brittany Howard as the two belt out the BSB classic "I Want It That Way" in a weird, alt-folk composition.
As if this weren't enough to send your brain for a strange spin, the whole thing is combined with an adorable animated film that follows two rival lemonade stands who eventually join forces in synergistic harmony.
The point is, Chipotle will do whatever it takes to distract us all from the fact that guac is extra. Watch their colourful, indie-friendly new ad below.
