My Morning Jacket Feel the "Love Love Love" in Colourful New Video
Published Sep 14, 2021My Morning Jacket have shared a new track from their forthcoming self-titled album. The video for "Love Love Love" is out now.
The song has a smooth, soulful groove featuring reverb-washed repetitions of the title phrase. The swooning, psychedelic feel is complemented nicely by the accompanying video, which shows the group performing on a sound stage and features colourful, '70s-esque visual effects. It was directed by George Mays.
My Morning Jacket frontman Jim James said in a statement, "'Love Love Love' is trying to steer the ship away from everything I'm talking about in [previously released single] 'Regularly Scheduled Programming,' and speak toward positivity and pure love, finding truth within yourself and in the world around you."
My Morning Jacket is out on October 22 through ATO Records.