After debuting in the '80s, rocking sleeveless tees and tight jeans, Metallica have gone from metal casual to masters of luxury menswear in a new ad campaign for Italian fashion line Brioni.
Metallica announced their sartorial team-up with the designer today (June 29), explaining in a blog post that they had posed for creative director Justin O'Shea's first campaign. The idea was apparently to show off a more "rugged, masculine" Brioni, so O'Shea draped the Bay Area thrashers in bespoke Brioni suits and sunglasses from the company's new eyewear collection.
The photo shoot, which took place earlier this year in San Francisco, apparently took inspiration from Queen's "Bohemian Rhapsody," though we're pretty certain that Metallica drummer Lars Ulrich's cocksure smirk and chin-stroke was a fantastically fashionable vogue of his own.
You'll find a pair of group shots above and below, while solo snaps of the band members mixing Blue Steel with a metal edge can be found on their blog.
Metallica announced their sartorial team-up with the designer today (June 29), explaining in a blog post that they had posed for creative director Justin O'Shea's first campaign. The idea was apparently to show off a more "rugged, masculine" Brioni, so O'Shea draped the Bay Area thrashers in bespoke Brioni suits and sunglasses from the company's new eyewear collection.
The photo shoot, which took place earlier this year in San Francisco, apparently took inspiration from Queen's "Bohemian Rhapsody," though we're pretty certain that Metallica drummer Lars Ulrich's cocksure smirk and chin-stroke was a fantastically fashionable vogue of his own.
You'll find a pair of group shots above and below, while solo snaps of the band members mixing Blue Steel with a metal edge can be found on their blog.
We have been invited to be the face of Italian luxury menswear powerhouse Brioni! Click here https://t.co/scba9UDI58 pic.twitter.com/0seEGDPra5
— Metallica (@Metallica) June 29, 2016