Mac DeMarco's New Web Series Will Teach You 'Advanced Studio Recording Techniques'
The show is available through artist-run platform Eternal Family
The 12-minute pilot episode of Advanced Recording Techniques arrives as part of Eternal Family, a new artist-run streaming platform from Canadian filmmaker, animator and DeMarco collaborator Cole Kush.
The first episode finds DeMarco demonstrating how artists can fashion a spare room into an echo chamber. As you can see in the still above, the liberal application of petroleum jelly to one's face is a necessity when preparing to enter the Tone Zone™.
Launching the platform with a trailer on Instagram, which you can find below, Kush described Eternal Family as "an artist-run video membership experience and a place to try out new ideas, whether for 'laughing' or for 'education' or 'inspiration.'"
A subscription costs $5 a month for unlimited, ad-free access; 60 percent of Eternal Family's monthly revenue goes to the creators, while the rest will cover "operation costs and funds to create & license more interesting things."
Kush previously directed the video for DeMarco's "Here Comes the Cowboy," the title track of his fourth studio LP that arrived last year.
Hello friends. I really hope you are feeling OK out there. I want to share a project I've been working on for many months with a group of artists that I love. It is called "Eternal Family" - @eternalfamily.tv - an artist-run video membership experience and a place to try out new ideas, whether for "laughing" or for "education" or "inspiration." It costs $5/month for unlimited access & no ads. 60% of the monthly revenue goes to our creators and the rest to operations & funds to create and license more interesting things. You can cancel anytime if you do NOT enjoy this service. The goal is to create stable income and a place to try out ideas that can be self-produced and perhaps hard to pitch. More monthly users = more funds to create more shows and add apps for mobile & TV. Here is a trailer to show what's on the site and there's lots more coming down the pipe I'm excited to share :)