These days, if Mac DeMarco isn't directing your video, he's probably guesting in it. Adding to his reel, the Canadian is now the host of his own music show through which he'll reveal Advanced Recording Techniques.
The 12-minute pilot episode of Advanced Recording Techniques arrives as part of Eternal Family, a new artist-run streaming platform from Canadian filmmaker, animator and DeMarco collaborator Cole Kush.
The first episode finds DeMarco demonstrating how artists can fashion a spare room into an echo chamber. As you can see in the still above, the liberal application of petroleum jelly to one's face is a necessity when preparing to enter the Tone Zone™.
Launching the platform with a trailer on Instagram, which you can find below, Kush described Eternal Family as "an artist-run video membership experience and a place to try out new ideas, whether for 'laughing' or for 'education' or 'inspiration.'"
A subscription costs $5 a month for unlimited, ad-free access; 60 percent of Eternal Family's monthly revenue goes to the creators, while the rest will cover "operation costs and funds to create & license more interesting things."
Kush previously directed the video for DeMarco's "Here Comes the Cowboy," the title track of his fourth studio LP that arrived last year.
The 12-minute pilot episode of Advanced Recording Techniques arrives as part of Eternal Family, a new artist-run streaming platform from Canadian filmmaker, animator and DeMarco collaborator Cole Kush.
The first episode finds DeMarco demonstrating how artists can fashion a spare room into an echo chamber. As you can see in the still above, the liberal application of petroleum jelly to one's face is a necessity when preparing to enter the Tone Zone™.
Launching the platform with a trailer on Instagram, which you can find below, Kush described Eternal Family as "an artist-run video membership experience and a place to try out new ideas, whether for 'laughing' or for 'education' or 'inspiration.'"
A subscription costs $5 a month for unlimited, ad-free access; 60 percent of Eternal Family's monthly revenue goes to the creators, while the rest will cover "operation costs and funds to create & license more interesting things."
Kush previously directed the video for DeMarco's "Here Comes the Cowboy," the title track of his fourth studio LP that arrived last year.