Kanye West's 'Cruel Winter' Trailer Written Off as Fake

BY Gregory AdamsPublished Nov 5, 2012

Last week, a chilly, nature-imbued trailer for G.O.O.D. Music's alleged Cruel Winter project popped up, though many debated the authenticity of the clip. Just in case you weren't convinced by Def Jam's curt tweet brandishing the trailer as a fake, director Austin Christianson has now weighed in by saying he put together his minute-long piece on his lonesome, without the involvement of Kanye West, Def Jam or the G.O.O.D. crew.

"Without getting into many details, I will say that the trailer was independently made and the video is essentially a concept trailer," he told Fuse rather cryptically. "It's used for pitching an idea and/or concept to a client. With that said, the video was being used for pitching purposes and it's naturally intended only for the client to see."

It's unclear just which client Christianson was pitching this to, but whether it was Kanye or just the label, it doesn't look like the filmmaker's ominous, George Bush-assisted clip did the trick. The video has now begun getting pulled down from YouTube and the director's Vimeo page.

Long story short, there's still no official word on when Cruel Winter, the follow-up to this year's Cruel Summer, will arrive, if at all. By our prodigious powers of deduction, we figure it could land sometime between December 21 and March 19.

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