Kanye West named his 2008 album 808s & Heartbreak after the Roland TR-808, so it makes sense that the rapper — along with producer Rick Rubin — were called upon to accept an award honouring the famed drum machine.
The award will be given to the 808 at the Disruptive Innovation Awards at this year's Tribeca Film Festival in New York tomorrow (April 25). The pair aren't able to pick up the prize in person, so director Mark Romanek has helmed a unique acceptance video on their behalf.
The acceptance clip mixes dubbed-over footage of interviews with West and Rubin with PowerPoint-style text, vintage film clips and crude CGI animations. The track "I'm in It" from last year's Yeezus serves as the soundtrack.
The subtitles during Rubin's interview read, "Kanye and I would like to give thanks on behalf of the Roland TR-808 drum machine. It continues to be responsible for new music some 30 years after its release and discontinuation."
As for Yeezy, he offers up a simple thank you.
Watch the clip below [via Rolling Stone].
Meanwhile, Rubin has been working with Kanye on his forthcoming album.
The award will be given to the 808 at the Disruptive Innovation Awards at this year's Tribeca Film Festival in New York tomorrow (April 25). The pair aren't able to pick up the prize in person, so director Mark Romanek has helmed a unique acceptance video on their behalf.
The acceptance clip mixes dubbed-over footage of interviews with West and Rubin with PowerPoint-style text, vintage film clips and crude CGI animations. The track "I'm in It" from last year's Yeezus serves as the soundtrack.
The subtitles during Rubin's interview read, "Kanye and I would like to give thanks on behalf of the Roland TR-808 drum machine. It continues to be responsible for new music some 30 years after its release and discontinuation."
As for Yeezy, he offers up a simple thank you.
Watch the clip below [via Rolling Stone].
Meanwhile, Rubin has been working with Kanye on his forthcoming album.
