Jay-Z Running with the Occult?

Jay-Z Running with the Occult?
Perhaps Jay-Z is shooting to be more than just a hip-hop god. While the rapper has certainly elevated himself to deity-status with his fans, it's been suggested he also has strong ties to the seedy underbelly of Freemasonry and the occult. Sure, you can place those words with the name of any celebrity and get some pretty crazy results but Hova's involvement with these secretive organizations has been revealed by occult expert, and Occult America author, Mitch Horowitz.

In an interview with NPR, Horowitz pointed out a number of cultish signs, particularly in Jay-Z's latest video for "Run This Town." For one, the rapper alludes to the First Percenters - a belief system that suggests the first black man was God - with the use of the phrase "Peace God." "A phrase like 'Peace God' does not find its way into someone's vernacular by accident," Horowitz explained. "He's making a very definite statement."

But wait, there's more. In the video, Jay is seen wearing a shirt that says "Do what thou wilt." According to Horowitz, that's a major red flag. "Yes, that has very deep roots in modern occult culture... The full expression is 'Do what thou wilt shall be the whole of the Law.' That was one of the key maxims of the British occultist Aleister Crowley. So when Jay-Z appears in a hoodie with that phrase on it in public, that's exactly what he's referencing."

All this being said, Horowitz doesn't call out Jay-Z as an actual member of any sort of secret society.

"I think he's a very shrewd man," he said. "I think he's a keen observer of everything going on around him. He's a master at using subversive imagery. You don't find your way to Five Percenter material unless you are very aware of what's going on around you."

But, hey, if you want some more crazy occult allusions, Jay-Z's freemason referencing has long been a staple of his career, as the admittedly paranoid video below points out: