Instagram Launches New Music Channel
Published Apr 29, 2015Instagram won the hearts of tweens everywhere this week when they implemented a function that allows users to hashtag emojis (but not that eggplant one, sorry), and now they're looking to win over music fans.
The filter-loving, photograph-sharing app has unveiled @music — an account devoted to sharing music and navigating the online communities around it.
A statement from founder and CEO, Kevin Systrom, about the new project reads:
The music community is — and always has been — an important part of Instagram. For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
Today we're launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.
Each week, we'll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
Music is a huge part of all of our lives here at Instagram. It's a passion of ours, and we know it's a passion of yours. So follow along at @music — we think you'll discover something new.
In addition to featuring the aforementioned 'grams of music photographers, illustrators and fans, the channel will feature exclusive content like profiles of both established and emerging artists, and music lessons.
Get ready to hashtag those guitar and saxophone emojis, and head over here to check it out for yourself.