Hilotrons Unveil Fisher Price Music Box Record for Independent Label Market at NXNE
Published Jun 12, 2013Here's an idea that the White Stripes must be kicking themselves for not thinking of first: Ottawa pop-rock outfit Hilotrons are releasing a single that can only be played using a Fisher Price Music Box toy record player. It will be available through Kelp Records at the Independent Label Market at NXNE on June 15.
The single contains "My Number" and "Not There Tonight," two songs that appeared on the band's 2012 album At Least There's Commotion. It will be available in an insanely limited run of five copies.
A press release explains, "Handcrafted in Surrey, UK by Fred Murphy, this double-sided Fisher Price disc is a unique and extremely rare collector's item, and marks the first time that original compositions have appeared in a double-sided Fisher Price Music Box disc format."
The single comes as part of a $99 package that includes a Fisher Price record player, the original Fisher Price disc collection and a vinyl copy of At Least There's Commotion. Note that the single will only play on the original Fisher Price players and not, as the announcements states, on the "bad knockoff versions now available at Urban Outfitters." However, the package will also throw in a download code for the full At Least There's Commotion album.
As previously reported, the International Label Market will go down on June 15 from 11 a.m. to 4 p.m. at Ryerson Campus Common. Participating labels include Paper Bag, Arts & Crafts, the Outside Music Label, Last Gang, Static Clang, Nevado, Maple Music, Beggars Group, Aporia, Six Shooter, We Are Busy Bodies, Royal Mountain, Kelp and more.
These companies will be selling a range of back catalogue, limited-edition records, band merch, discounted releases and more. A playlist for the market, featuring music from some of the labels involved, is streaming below.