In recent years, country music icon Dolly Parton has become something of an internet hero thanks to her tendency toward kindness and unique song storage methods. Today, however, the internet has turned on her after she reworked one of her most beloved songs to be about the dystopian gig economy.
Dolly's enduring, empowering work anthem "9 to 5" has been rerecorded for a Squarespace Super Bowl ad, and its lyrics have been reversed. It's now called "5 to 9," a nod to the extra hours people put in to make ends meet as part of the gig economy.
The new lyrics include the following:
Working 5 to 9 / You've got passion and a vision / Cuz it's hustlin' time / A whole new way to make a livin' / Gonna change your life / Do something that gives it meaning.
As with all commercials representing the endless toil that comes with modern capitalism, Parton's ode to the grind is paired with delightful pastels in an aggressively cutesy video from La La Land director Damien Chazelle.
If you can stomach it, watch the new "5 to 9" video below.
Dolly's enduring, empowering work anthem "9 to 5" has been rerecorded for a Squarespace Super Bowl ad, and its lyrics have been reversed. It's now called "5 to 9," a nod to the extra hours people put in to make ends meet as part of the gig economy.
The new lyrics include the following:
Working 5 to 9 / You've got passion and a vision / Cuz it's hustlin' time / A whole new way to make a livin' / Gonna change your life / Do something that gives it meaning.
As with all commercials representing the endless toil that comes with modern capitalism, Parton's ode to the grind is paired with delightful pastels in an aggressively cutesy video from La La Land director Damien Chazelle.
If you can stomach it, watch the new "5 to 9" video below.
