This week, Deftones will finally return with their long-awaited new album Ohms. Before it drops in full, the band have announced a unique charitable campaign involving the album's cover art.
The album art for Ohms was designed by Deftones' creative director Frank Maddocks and depicts crying eyes as created by a series of dots. Each of those dots can now be adopted though the band's newly launched "Adopt-a-Dot" initiative. Proceeds will go to the UC Davis Children's Hospital and Live Nation's "Crew Nation" initiative, which offers relief for live music crews whose income has been affected by COVID-19.
There are a total of 12,995 dots available to adopt, each costing $20 USD. When you adopt a dot, your image will be featured on the official "Explore Dots" page, where fans can zoom in and check out the art.
"Ohms album art is an iconic rendering of a suspended, chance moment in time," Maddocks said in a statement. "As with Deftones music and lyrics, the definitive meaning of the imagery invites and relies on interpretation from the viewer. From a dreamy gaze above, to sadness, hope, despair, optimism and a longing for connection, the emotions conveyed are endless and infinitely evolving."
Ohms will arrive on September 25 through Reprise and follows Deftones' 2016 album Gore. To adopt a dot, go here.
The album art for Ohms was designed by Deftones' creative director Frank Maddocks and depicts crying eyes as created by a series of dots. Each of those dots can now be adopted though the band's newly launched "Adopt-a-Dot" initiative. Proceeds will go to the UC Davis Children's Hospital and Live Nation's "Crew Nation" initiative, which offers relief for live music crews whose income has been affected by COVID-19.
There are a total of 12,995 dots available to adopt, each costing $20 USD. When you adopt a dot, your image will be featured on the official "Explore Dots" page, where fans can zoom in and check out the art.
"Ohms album art is an iconic rendering of a suspended, chance moment in time," Maddocks said in a statement. "As with Deftones music and lyrics, the definitive meaning of the imagery invites and relies on interpretation from the viewer. From a dreamy gaze above, to sadness, hope, despair, optimism and a longing for connection, the emotions conveyed are endless and infinitely evolving."
Ohms will arrive on September 25 through Reprise and follows Deftones' 2016 album Gore. To adopt a dot, go here.
