Cardi B has teamed with Playboy to become the brand's first-ever creative director in residence, as well as the founding creative director of its new OnlyFans-esque, creator-led website Centerfold.
Additionally, nearly two years after the long-running print magazine shuttered operations in the early days of the pandemic, the rebranded "lifestyle" entity will collaborate with Cardi on co-branded merchandise collections for its sexual wellness and fashion businesses, Forbes reports.
"It is a dream come true to officially join the Playboy family," Cardi said of partnering with the brand in a statement. "I can't believe this is real. For as long as I can remember, I've felt connected to Playboy. It's truly the original platform for uncensored creativity and I'm inspired by its incredible legacy of fighting for personal freedoms."
She added of Centerfold, "Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what Centerfold is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me."
See the announcement below.
Additionally, nearly two years after the long-running print magazine shuttered operations in the early days of the pandemic, the rebranded "lifestyle" entity will collaborate with Cardi on co-branded merchandise collections for its sexual wellness and fashion businesses, Forbes reports.
"It is a dream come true to officially join the Playboy family," Cardi said of partnering with the brand in a statement. "I can't believe this is real. For as long as I can remember, I've felt connected to Playboy. It's truly the original platform for uncensored creativity and I'm inspired by its incredible legacy of fighting for personal freedoms."
She added of Centerfold, "Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what Centerfold is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me."
See the announcement below.
