Calgary Radio Station Abandons QuickHitz Radio Format
Published Aug 19, 2014After having lasted about as long as a radio listener's supposed "short attention span," Calgary station Amp Radio has already abandoned a controversial format change that chopped pop tracks in half in order to crank out more hits by the hour.
Three weeks after the company made the move to the QuickHitz format, which aimed to give listeners "twice as many songs per hour than the conventional station," vice-president of programming Steve Jones has announced that 90.3 Amp is reverting to a more standardized style of radio play.
As CBC reports, Jones said the station had been threatened with lawsuits on behalf of a several unnamed musical artists, with the company coming to the conclusion that it wasn't worth their efforts to continue with QuickHitz. Jones did say, however, that the format is a good one, and that it could reappear in modified form sometime in the future.
Until then you're going to have to endure full-length hits from your favourite pop artists, for better or for worse.