The Black Keys Launch Viral Campaign, Apparently Name New Album 'El Camino'
Published Oct 10, 2011We already knew that a new Black Keys album was on the way, since the beloved blues duo previously revealed that they were working with Danger Mouse on a rock'n'roll-inspired follow-up to 2010's Brothers. Now, the band have dropped some hints about the title and release date.
The Black Keys have just launched a viral website called WannaBuyAVan.com. The apparently fake advertisement on the website reads:
1994 EL CAMINO: 273,000 mi. 200 cubic-in. 3.3L 95hp V6 engine, 3-speed turbo autom shift, sapphire stylus, some ticks/pops, light surface noise. Working AM/FM radio, tan metalflake/woodie panels, some rust. Black vinyl seats. Priced to sell — Grab the Keys and go! Contact Pat or Dan at (330) 510-1206.
There's are a link to YouTube video that shows a fake commercial for the van and ends with the words "The Black Keys 'El Camino' December 6." Watch that teaser below.
We're guessing that El Camino is the name of the new Black Keys album, and that it will be out on December 6, although it's always possible that this is the name of the new single or music video instead.
In the meantime, try calling the phone number from the advertisement; it takes you to an answering machine greeting from Pat, and you can leave a message about the van. It's unclear what, if anything, these messages will be used for.