BeaverTails Is Vying for a Justin Bieber Collaboration Following Timbiebs Hype
Published Dec 02, 2021After a meteoric rise to viral popularity this week, Tim Hortons' Timbiebs have inspired another brand to seek a brand collab with Canada's own resident donut scientist Justin Bieber.
Next up in line is fried pastry restauranteur BeaverTails, who has proposed a pretty genius name for their potential Bieber x Tail crossover — that would be BieberTails, obviously.
The Canadian tourist-trap confectionary establishment shouted out the dough-slinging pop star on Instagram yesterday afternoon (December 1), likely inspired by the online chaos surrounding his recent remixed Timbits. The company shared a screenshot of the Biebs' infamous 2012 cereal tweet, writing, "Should we bring back these pastries for the Biebs?"
"Call it the #BieberTail," the post added.
Justin has yet to respond, though we can see why BeaverTails would be eager to team up. Since launching on Monday (November 29), Timbiebs have become a veritable nationwide cultural phenomenon, inspiring certain music publications to participate in the Timbieb discourse and officially weigh in on the sweets, all the while related branded merchandise gets hawked online for hundreds of dollars.
See BeaverTails' manifestation post below.