Arcade Fire "Afterlife" (video)

Arcade Fire 'Afterlife' (video)
With Arcade Fire's Reflektor in stores now, the group are promoting the album with an official music video for the standout cut "Afterlife" (beyond its previously unveiled lyric video).

The videos for this epic tune centres around a street-side flower salesman and his family. After a hard day's work, the man and his two sons fall asleep, and we get a glimpse into their dreams. The clip was directed by Emily Kai Bock.

Of course, Arcade Fire are heading out on a North American tour soon and will hit up several Canadian cities. The dress code is "super not mandatory."