AllMusic.com Merging with Other Entertainment Sites to Form AllRovi.com
Published Mar 02, 2011Though it still intends to deliver all of the same information as it has in the past, AllMusic.com is about to undergo a serious makeover. Rovi Corp -- the company that owns the site, as well as AllMovie.com and AllGames.com -- will be restructuring the brand, merging all three sites into AllRovi.com, which hopes to serve as a one-stop shop for entertainment information, Billboard reports.
AllMusic.com's vast source of knowledge has been helpful to a number of other sites, including iTunes, Shazam and Napster, all of whom use the generally lengthy and vivid biographies and album reviews from the site to help sell their musical wares. VP of marketing Dave Jordan insists that these services will remain unchanged on AllRovi.com, saying that the new website's broader appeal, not to mention some new features, will help generate more traffic.
Of the new features, Jordan points to a recommendation tool that suggests music depending on mood, genre and time period, as well as recommended playlists for events like dinner parties or exercising sessions.
"We think there is a better entertainment experience out there and we want consumers to use our site to learn about it," Jordan said in a statement. "Once they experience the richness and features we provide, they might start looking for it in other devices and want to connect where ever they are. Of course that is on top of the benefit to Rovi, which is to showcase our data and services as an inspiration to our customers and future developers."
AllMusic.com is currently running as is, but a beta version of AllRovi.com is up now.