Sailor Moon Battles STIs in New Japanese Ad Campaign
Published Nov 24, 2016Beloved anime character Sailor Moon has gotten into plenty of exciting adventures in her quest for the Legendary Silver Crystal. Up next, however, she'll take on her most daunting enemy yet — sexually transmitted infections.
As the BBC reports, Sailor Moon creator Naoko Takeuchi have teamed up with the Ministry of Health, Labour and Welfare to create a branded ad campaign. The goal is to use Sailor Moon to help prevent the spread of diseases like HIV and syphilis.
Sailor Moon is set to appear on a variety of prevention-themed items, including condoms and a poster campaign. The ministry also plans to distribute 60,000 heart-shaped education packets.
Her famous slogan "In the name of the moon, I will punish you" has been slightly altered. It now reads, "If you don't get tested, I will punish you."