Movie review aggregator Rotten Tomatoes relies on input from both critics and the general public to come up with a highly specific (though nuance-free) score for new releases. Unfortunately, in recent years, trolls have used the interface to trash movies before they even come out. As a result, the company has introduced a new verified audience feed that requires proof the reviewer bought a movie ticket.
The new verified reviews section will be made up of reviews from moviegoers that confirm they have purchased a ticket for the movie. The verified feed will be the default display on each movie's page, while users will have to manually click on the "all audience" tab to view the reviews that haven't been verified.
"We think this was the next place to add more credibility to our scores," said Lori Pantel, CMO of Rotten Tomatoes parent company Fandango. "One of the added values of verified is that is could dissuade what we call 'bad actors' from commenting on a film that they may not have even seen."
For more information on the new verified reviews system, read Rotten Tomatoes' post about it here.
The new verified reviews section will be made up of reviews from moviegoers that confirm they have purchased a ticket for the movie. The verified feed will be the default display on each movie's page, while users will have to manually click on the "all audience" tab to view the reviews that haven't been verified.
"We think this was the next place to add more credibility to our scores," said Lori Pantel, CMO of Rotten Tomatoes parent company Fandango. "One of the added values of verified is that is could dissuade what we call 'bad actors' from commenting on a film that they may not have even seen."
For more information on the new verified reviews system, read Rotten Tomatoes' post about it here.
