Published Apr 30, 2020You know we've reached peak capitalism when Disney starts cashing in on a global pandemic.
Yesterday (April 29), the media giant launched a new webstore dedicated exclusively to the sale of personal face masks. The new line of merchandise carries personal protective gear adorned with Disney's most popular characters, such as Baby Yoda, Mickey Mouse, Winnie the Pooh, the Hulk and others, to help parents make wearing masks fun in the wake of the coronavirus outbreak.
"We realize this is a challenging time for families and wearing any type of mask can be daunting," Edward Park, senior vice-president of the Disney store and shopDisney said in a statement. "Our hope is that Disney's cloth face masks featuring some of our most beloved characters will provide comfort to the families, fans and communities that are so important to us."
While the use of a cloth face mask can't protect its wearer from 100 percent of the virus, the CDC recommends wearing one in public settings where "other social distancing measures are difficult to maintain (e.g., grocery stores and pharmacies), especially in areas of significant community-based transmission."
According to Disney, the new line of masks aren't being sold for capital gain. They're "using the power of [their] timeless stories" to help kids in need by donating proceeds to charity.
Here's a statement from the store:
Disney is donating one million cloth face masks for children and families in underserved and vulnerable communities across the U.S. that will be distributed by MedShare. Disney will also donate all profits from the sales in the U.S. of Disney's cloth face masks to MedShare, up to $1 million [USD].
Some of the cloth masks are available for purchase now, while others are up for pre-order with shipments starting in late June. Find more details at shopDisney's website.