Apple Officially Buys Shazam
Published Dec 11, 2017Following rumours last week that Apple could be acquiring music and image recognition service Shazam, Apple has now confirmed that it is indeed purchasing the company.
Apple issued a statement today (December 1) about it cementing the deal to take over Shazam, with TechCrunch reporting that Apple picked up the popular app for about $400 million USD. Apparently, the move comes as part of bigger plans in the music biz on the part of Apple.
In a statement, Apple said the following about the Shazam deal:
We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it's used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement.
In a separate statement, Shazam said:
We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.
According to various reports, Snapchat and Spotify had also been eyeing acquisition of Shazam.
Of course, there is already huge overlap with Apple services and Shazam, but so far it's unclear how future integration could be affected.