Published Oct 24, 2013Seemingly undeterred by the increasing number of outspoken critics against on-demand streaming services, YouTube is apparently poised to become the latest company to launch a paid subscription platform.
YouTube hasn't yet officially commented on the matter, but Billboard reports that the planned service will be similar to Spotify but with video. There will apparently be a free tier, in addition to a for-pay service that may includes benefits like a larger collection of music, full albums, offline access via cacheing, and less advertisements.
The system will reportedly be created with mobile use in mind. This will also come with a possible redesign of YouTube's mobile interface, according to the report.
This is a slightly surprising development, since YouTube's parent company, Google, already has its own streaming music service, which launched earlier this year. Of course, Google Play Music All Access focuses solely on audio rather than video. The pre-existing service may make it easier for YouTube to acquire the necessary licences for the content.
YouTube is apparently aiming to launch the service later this year, although a date hasn't been set in stone. Reached for a statement by Billboard, the company declined to confirm any plans, but said, "We're always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans."
Stay tuned for further updates