Published Oct 01, 2013Considering YouTube's influence on the music industry, it's about time that the website got its own awards show. The inaugural YouTube Music Awards will take place on November 3.
Among the artists slated to appear at the live-streaming event are Lady Gaga, Eminem, and Arcade Fire. Esteemed director Spike Jonze will be the creative director, while actor (and occasional musician) Jason Schwartzman will host. Additionally, YouTube stars CDZA and Lindsey Stirling will perform.
The awards show will take place live at New York's Pier 36, but the event will also include performances and collaborations from regions as far-reaching as Seoul, Moscow, London and Brazil. A press release promises that the show will honour "the videos that you watched and shared over the past year." The nominees will be announced on October 17.
The build-up to the November 3 show will be eventful, since the folks at YouTube will "call on you to determine the songs and artists honoured, by sharing the nominees across social media so the awards are judged in full view of everyone... In the days leading up to the November 3 event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos on YouTube."
Expect the fun to get underway next month.