Published Aug 01, 2012Yeasayer will be releasing their latest album, Fragrant World, on August 21 via Secretly Canadian, but the Brooklyn experimental pop act are sharing the new tunes early through an internet-wide scavenger hunt.
Here's the plan: today (August 1) video vignettes for all 11 of the songs on the album will emerge at various media outlets around the web before being taken down at the end of the week.
In a statement, the band described the initiative like this:
We have received message that we are on the verge of embargoed information being leaked through the cracks of the digital universe. Once again an attempt to tell the story before our mouths can spit. In order to have the edge we have created PSCYVOTV standing for PREEMPTIVE SELF-COMMISSIONED YEASAYER VORSTELLUNG or TRACK VISUALIZER.
Using the talents of Yoshi Sodeoka we have created a moving visual for every song on our new album FRAGRANT WORLD and have hidden them all over the internet. The visuals will live on the web until Friday at 8 p.m. EST. You'll have a few days to find, listen, and most importantly, hear the album from our hands first. At 8 p.m. sharp PSCYVOTV will be removed.
Below, you can watch the clip for the previous single "Henrietta." Keep an eye on the Yeasayer Twitter account and Secretly Canadian Twitter account, and look for the rest of the videos to begin popping up online in the next few hours.
See the dates for Yeasayer's upcoming North American tour here.
UPDATE: All 11 videos have now been found, so enjoy all of i>Fragrant World below.
1. Fingers Never Bleed
3. Blue Paper
5. Devil and the Deed
6. No Bones
7. Reagan's Skeleton
8. Demon Road
9. Damaged Goods
10. Folk Hero Shtick
11. Glass of the Microscope
"Fingers Never Bleed":
"Devil and the Deed":
"Folk Hero Schtick":
"Glass of the Microscope":