Published Sep 22, 2015YACHT are embracing the future with their forthcoming new album I Thought the Future Would Be Cooler. For their latest video, they've taken on the futuristic price-gouging car service Uber.
Everyone who uses Uber absolutely loves talking about how they use Uber, and now they'll have a song to go along with it. The group have prepped a new single called "L.A. Plays Itself" for that very purpose.
That said, since YACHT are hardly a normal band, you can't just listen to the song at any time. You have to keep an eye on the single's official website for when Uber jacks its prices up in heavy traffic. Then the music video will play. Further, if the prices hit double their normal amount, you'll be treated to an "L.A. Plays Itself" remix.
For a better explanation of this strange system, watch a descriptive video below. I Thought the Future Would Be Cooler will be out on October 16 through Downtown Records.