Legendary art punks Wire have been approached by Victoria's Secret to use "I Don't Understand" in an ad for the sexy lingerie company. Gossip newsletter Popbitch has the skinny:
"Wire have received a nice paycheck thanks to I Don't Understand being used on a recent Victoria's Secret advert. And how did that come about? Someone at the lingerie company's advertising agency was trying to download an episode of The Wire TV series from a file-sharing site, but accidentally ended up with Wire's Read & Burn 01 album."
Wire "In The Art of Stopping"
"Wire have received a nice paycheck thanks to I Don't Understand being used on a recent Victoria's Secret advert. And how did that come about? Someone at the lingerie company's advertising agency was trying to download an episode of The Wire TV series from a file-sharing site, but accidentally ended up with Wire's Read & Burn 01 album."
Wire "In The Art of Stopping"
