Published Nov 09, 2007Legendary art punks Wire have been approached by Victoria's Secret to use "I Don't Understand" in an ad for the sexy lingerie company. Gossip newsletter Popbitch has the skinny:
"Wire have received a nice paycheck thanks to I Don't Understand being used on a recent Victoria's Secret advert. And how did that come about? Someone at the lingerie company's advertising agency was trying to download an episode of The Wire TV series from a file-sharing site, but accidentally ended up with Wire's Read & Burn 01 album."
Wire "In The Art of Stopping"