Following the breakup of Gold Finch, Waterloo, ON's Omar Elkhatib now performs solo under the name BUD. With an EP due out in early 2021, he is premiering a video for the project's debut single, "What's the Point of This? (If I'm Not into It)."
The song asks a simple question that functions as the modus operandi for his solo project, as well as for life in general. From its scorching, fuzzy alt-rock chords to its power pop mega-chorus and the accompanying VHS-style green screen music video, it's got a distinct flavour of the '90s and early '00s. There's even some vintage, 8-bit-era Mario.
Elkhatib explained in a statement to Exclaim!:
I really wanted to sum up Canadianisms both musically and lyrically, all the way down to the band name, but do it through the lens of someone who grew up globe-trotting. I made the video with a green screen because what else are you going to do in a pandemic? It's fun like a good Canadian stereotype and really cements the title. I'm into this video and the wacky style, so I did it. Sorry if you're not — how Canadian!
Check out the video for "What's the Point of This? (If I'm Not into It)" below.
The song asks a simple question that functions as the modus operandi for his solo project, as well as for life in general. From its scorching, fuzzy alt-rock chords to its power pop mega-chorus and the accompanying VHS-style green screen music video, it's got a distinct flavour of the '90s and early '00s. There's even some vintage, 8-bit-era Mario.
Elkhatib explained in a statement to Exclaim!:
I really wanted to sum up Canadianisms both musically and lyrically, all the way down to the band name, but do it through the lens of someone who grew up globe-trotting. I made the video with a green screen because what else are you going to do in a pandemic? It's fun like a good Canadian stereotype and really cements the title. I'm into this video and the wacky style, so I did it. Sorry if you're not — how Canadian!
Check out the video for "What's the Point of This? (If I'm Not into It)" below.
