Published Aug 30, 2017Though Arcade Fire's Win Butler has been flooding the world with his band's recent promo efforts, this hasn't stopped him from making headlines with a new video for Clickhole.
The clip shared by the humour website finds Butler letting us all in on some secret songwriting tips. He first lets us know that "a really great song has three parts: a beak, an anus, and a hat," before speaking about what certain chords make him think of and his pre-writing rituals.
Take in Butler delivering the insanity with a straight face below. The clip arguable puts the band's wild marketing campaign for Everything Now to shame.