Warner Bros. Records Rebrands Itself as Warner Records

Warner Bros. Records Rebrands Itself as Warner Records
After 61 years of being known as Warner Bros. Records, the label is now rebranding itself across the globe as simply Warner Records.

The label made the announcement today, revealing a new logo in the process, as well as a revamped website.

"For the first time in the label's history, we've had the opportunity to create a distinct, modern identity entirely of our own," said U.S. co-chairman & COO Tom Corson and U.S. co-chairman & CEO Aaron Bay-Schuck in a joint statement [via Variety]. "The timing couldn't be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. It's a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth."

Warner Bros. Records was founded in 1958 as a division of Warner Bros. Pictures, with the label being one of several owned by Warner Music Group. In 2004, Warner Music Group was sold by Time Warner to a group of investors led by Edgar Bronfman Jr. At the time of sale, it was agreed that Warner Bros. Records would continue to use the name and logo for 15 years.

You can see the label's newly revamped logo above and its new website over here.