Just when you thought the major labels couldn't sink any lower, we get this. The California State Lottery and Warner Bros. Records have announced a new partnership that will see the label's roster appear on lottery tickets. Yes, that's right: bands are now being peddled through the vice that is gambling.
We could go on with some more snarky editorializing, but we'll just go straight to the press release instead, because it's amusing enough on its own.
Warner Bros. Records and the California Lottery announced today a unique partnership that will be music to players' ears. On September 1, 2009, Warner Bros Records Scratchers® will hit stores. The first-ever music promotion offers players the opportunity to win the usual instant cash prizes, but also includes unique second-chance prizes, such as music downloads and concert tickets.
"We are excited to partner with Warner Bros. Records to bring a one-of-a-kind game to our players by combining the fun of winning with the excitement of music," said California Lottery director Joan Borucki. "Our players have expressed great interest in music-themed prizes, and this game, coupled with our interactive website, will bring a new level of playing to our customers."
Apparently, the promotion coincides with Warner's 50th anniversary, and Warner Bros. Records Scratchers are retailing for $2 each. Warner artists Seal, Michelle Branch, Goo Goo Dolls and Taking Back Sunday will be featured in the promotion, but download winners (i.e., those who win "second-chance prizes") can choose any tracks they wish from the label's entire catalogue.
No word if a similar promotion will be coming to Canada.